While the book is already a super seller in the market, we strongly believed in our Papertrell platform that could bring in an unique digital experience of the book without losing the flavour of the brand and to maintain consistency.
Challenges
Multiple books to be reproduced as one app
Consistency with the multiple book flow
To place all the micro elements of the book in the app so that nothing is missed out from the original physical book, includes music for kids in the background!
Solution
Simple Navigation in place
To bring in all the visual elements as per the brand
Made the interaction straight forward & simple
Adding micro apps without giving up the original essence of the book
Design Process
Wireframes
landing screens (iphone, android)
recipe screens (iphone, android)
landing screens (ipad)
recipe screens (ipad)
ipad, iphone and andriod
Design Screens
Accolades
App store best of 2015 - iPad Apps
key Responsibilities
Content designer and templatization for the iPad version. Core UX & Visual Designer for iPhone and Android design, Customer interaction, Mobile version customer interaction and project management.
