Hello!

I’m Veera, Senior Product Designer for ServiceNow

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ABOUT ME

I collaborate with people, teams, and businesses to design products, UX strategies, and processes for start-ups to scale-up.

User-centric, Customer-centric, and Consumer-centric. Yes, agile-driven!

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I take broad, conceptual ideas and turn them into usable and valuable applications for the users/customers/consumers.

Also, I design the complete flow and experiences that serves the user and business goals.

Having experience in designing B2B, B2C SaaS applications for FinTech, eCommerce, Publishing, Automobile, Logistics, and more.

Recently, as a CX Designer, I was responsible for creating satisfying eCommerce experiences for consumers and to maximise conversions. High level understanding of the touch points across the customer journey.

my works

Case studies

UTILITY Saas (2017-2018)

Singapore Power

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ipad, iphone and android app (2012-2016)

Ellas Kitchen

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consumer goods, ecommerce (2019-2020)

blu.com

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PUBLISHING SAAS (2012-2016)

Papertrell

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MY PROCESS

How do I approach?

Discovery

By doing exploratory research; user research. Participating in the kick-off workshops to gather stakeholder/business inputs.

Share findings

By creating the personas, customer journey, and setting the strategy and a clear goal.

Brainstorm

Involving more with the team, businesses to derive a plan to form the product strategy. By deriving the list of features to start the design phase.

Prototype. Iterate!

To come up with many possible design ideas for all features. Building wireframes and clickable prototypes for the app. To test it with real users.

SKILLS

From Research to Execution

User Research

  • Qualitative research
  • Usability Testing, Field/Diary Studies, Contextual Inquiries
  • Quantitative research
  • Card Sorting, A/B Testing, Online Surveys
  • Competitive benchmarking
  • Personas
  • Customer journey map
  • Affinity diagrams

Structuring

  • Information architecture
  • User flows
  • Sitemap & Navigation
  • Interaction design
  • Workflows

Prototyping

  • Low-fidelity prototyping
  • High-fidelity prototyping
  • Visual design
  • Design systems
  • Branding

Visual Design

  • Design systems
  • Branding
EDUCATIOnAL BACKGROUND

Computer Engineer allured by design to pursue my lifetime career for UX, UI and more.

Address

Almere, Netherlands

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